SEO CHECKLIST
Affordable SEO Services for Small Businesses
Finding affordable small business SEO services is certainly not an easy task. Because SEO is such a complex field, it is hard to know what services you need or whether or not a company is going to do a good job.
That is why it is important to have at least some idea about SEO to know which services are useful and which are harmful.
SEO companies often offer their services in the form of a monthly SEO package. While it is easy for search engine marketers to manage their jobs this way, and a lot easier for you to understand what you’re getting for the money, it’s also a great indication of automation, which is generally the foundation of SEO penalties is.
This article does not provide a list of companies to choose from, but rather a guide on which services to look for and how to choose the right company.
Read this guide through to the end to get the insight you need.
- Why should small businesses invest in SEO?
- What SEO Services Do Small Businesses Need?
- Types of Affordable SEO Services for Small Businesses
- For technical search engine optimization
- For content marketing
- For link building
- For ranking
- For local Search engine Optimization
- For video Search engine Optimization
- For ecommerce Search engine Optimization
- The Top 5 Must-Have Affordable SEO Services for Small Businesses
- Best way to choose the right SEO company
Why should small businesses invest in SEO?
If you are small business owner and searching for Affordable SEO Services, You have started out as an entrepreneur
Choosing SEO as a marketing channel?
The main reason small businesses should view SEO as a marketing channel is that you can either invest time or money in it.
That gives you some freedom in case you don’t have a thing or two.
While other channels like PPC can deliver faster results, SEO is a long-term game but can get the greatest ROI.
The key here is to start it as early as possible so that you can benefit from it for as long as possible. If you postpone it, your competition can only get ahead, which makes your job more difficult.
If you are interested in the pros and cons of these two marketing channels, check out this article on SEO vs PPC .
Still, if PPC is a more viable option for you now, invest in SEO as soon as possible.
What SEO Services Do Small Businesses Need?
It’s hard to tell which SEO services a company needs as they vary from company to company.
Do you have a local business? Or online? Are you a blogger, affiliate, or provide any services, be it physical, e.g. B. in the sanitary area, or online, z. B. in advice?
In general, Most of small businesses lacking quality content and advertising.
High quality websites are easy to create these days using templates and content management systems, but high quality content is not easy to write.
Once the website is live and there is even high quality content, this is still not enough. You need to know how to advertise it to show Google that it’s valuable.
Types of Affordable SEO Services for Small Businesses
We’re going to go through several categories so you can have a better idea of what affordable small business SEO services you might need, depending on the case.
In the end, you need a little bit of everything, so consider this list as a series of priorities.
1. For technical search engine optimization
The Reality about technical SEO is that it is generally a one-time solution. While you will have to change things from time to time as the internet evolves, if you have setup things from the start, they will last
Here are the top technical SEO topics that small businesses must focus on in their Digital marketing strategy:
While you can do this yourself, it is probably a good idea to seek advice from an SEO consultant. It is difficult site to structure is an ecommerce site. You have to get it right from the start to avoid problems in the future. This will save your efforts and a lot of money. Learn more about a exellent url structure.
Images are probably the biggest problem when it comes to technical search engine optimization for Images and loading times. In many cases, this can be done for free using tools like Smush for WordPress. However, similar free plugins are also available for other platforms
Using caching will make your site load even faster. Here too, good caching can be achieved free of charge with plugins such as Autoptimize or W3 Total Cache.
Some hosting provider can also help you with this.
This will be the last thing you focus on your website as a small business. However, it can have good effects in certain cases. Just make sure that you don’t focus on that technical aspect, but on what is really important, which is quality content and advertising.
Few tools you can use to make sure you don’t spend a lot on technical SEO problems
WordPress:
The best affordable technical SEO service when it comes to small business is WordPress.
You need a streamlined, mobile-friendly website that you are in control and that can maximize its potential without spending too much.
Web designers are pretty expensive, so WordPress is the best way to go. You can find a variety of prebuilt designs for a beautiful web design, many even for free.
If you only want to work with PPC, SaaS website builders might be a good option, but even reputable SEO firms will struggle for search engine optimization.
Even WordPress has its own SaaS packages. So compare both the open source version and the SaaS version.
In the open source version you need your own hosting, while the SaaS version covers this.
In the long run, the open source version is the best option if you want to get the most of it, but it becomes more difficult to manage.
GT Metrix:
GT-Metrix is a great service that will keep you informed of a wide variety of technical SEO issues your website is facing.
The main things that you want to fix are big pictures and caching.
While all of these tips are useful, your focus should be on the website loading speed in seconds.
PageSpeed Insights:
Similar to GT-Metrix, Google also offers a a tool called Page Speed Insights.
They can view a variety of technical issues that Google believes should be addressed.
Again, the most important thing is the speed at which your website loads
Desktop Speed Test
Mobile Speed Test
Screaming Frog:
Screaming Frog is one of the best tool to analyze your website. It provide in depth analysis of website and all technical issues. Like title optimization, meta description, alt tags missing info, image sizes. 4xx ,5xx errors etc
Cognitive SEO Toolset
The Cognitive SEO Toolset is an affordable small business SEO service that can help you with more complex issues like website structure. Instead of analyzing everything page by page like other tools, our tool lets you use APIs to analyze your entire site at once.
In addition, you can see the entire structure in the dashboard in an easy-to-understand way.
2. For content marketing
Keyword research is vital if you want to establish the foundation of your OnPage SEO strategy for content marketing. If you don’t know what people are looking for, you don’t know what to optimize your pages for.
While good copywriting doesn’t come cheap, it’s worth investing in. Good copies sell, and that’s exactly You need content on your website It must be for users to get information not to make sales, especially if you’re just starting out, but what if you could give out information that sells? This is where copywriting comes in.
Content is king, It is long term game. So developing a schedule can help you a lot to move things forward easily. It is based on keyword research, but you need to map things into hubs or silos and prioritize things and how they can better simplify and consolidate the structure of your website.
Here are some services and tools that you can use to find keywords and develop a better content strategy.
Google Autosuggest & Keyword Planner:
The Google Autosuggest tool can be very helpful for finding out what is being searched for on the internet in real time.
Just enter a startup keyword and Google will let you know the details.
Additionally, at the bottom of each results page, you will see a list of related keywords that you can use.
If you already use Google AdWords, you can also use the keywords found there for organic search.
3. For the link building
Link building is probably the hardest part these days.As Everyone is know about it , nobody wants to link to you (without money) and even Google is there and punishes you for it.
Use the Link Reclamation Tool
Creating white hat links of great value and following Google’s guidelines has been a problem for years.
You may be familiar with the broken pages and link recovery technique as they are old school strategies.
We have documented this technique a lot. So, learn more about link recovery technique, when and how to use it for maximum results.
Analyze your competitors’ links
Most of the time, your competitors, especially those who rank high in search results, do some things very well.
Why not use what they do to improve your own SEO rankings?
CognitiveSEO backlinks analysis tool can determine which backlinks your competitors are using to rank high. Additionally, you can use unnatural link detection to filter broken links and focus only on the best.
It can be use for competitive analysis to determine where you are positioned compared to your competitors. This can help you identify websites that rank with multiple competitors, which indicates they may be easier to get.
Blog Comment:
Many SEO experts consider this a method of spam, but in fact it is not. It may be. However, I do not recommend spam in any way.
I’m talking about identifying websites and blogs that talk about related topics for your small business and engaging with them just like you would on social media.
You will often find that companies include services such as blog commenting in their “affordable” SEO packages. Be careful though as it is mostly spam.
The aim is to establish links with other websites or bloggers in the field. Then maybe you can get a deal with them to promote your website.
Guest Post:
When you connect with relevant bloggers through blog comments, you may get to know a blogger well enough to ask for a guest post.
Writing blog for someone else under your name is called as guest posting. Usually you can link back to your website.
Expanding is now considered a dangerous practice, but if you do it in moderation, it will not affect your website in any way.
Range:
Sometime Guest posts can also be obtained by direct contact.
However, you need to connect first. Being real is the best way and I’ve had the greatest success with it.
SEO Link Building Outreach
Always start by giving and not expecting anything in return. Once you’ve received a response, you can submit a request, but not request it.
Many people also sell links on their websites for hundreds of dollars. If they provide you with one for free, you should really appreciate them.
Check out these outreach examples to increase your response rate.
Blogging :
Ccontent marketing can be very useful for search engine optimization in the long run. However, it is not enough to write articles to get links.
You have to write articles that people want to share and it’s not easy
Even if blogging and content marketing don’t end up helping you get links, it’s still a great way to consolidate and optimize the structure of your website.
4. For ranking
Measuring an SEO strategy is critical to the success of an SEO campaign, it is a good idea to monitor the results yourself.
Methods to track your rankings and results:
The oldest method in the shopping cart. Just open Google and enter your keyword. Make sure to do this in incognito mode to remove personalized search results.
Google Search Console free tool from Google that monitors where your website is getting traffic from and the average positions of the keywords through which traffic is generated.
: It is more advanced tools, check out our Rank Tracker . Not only does it show your SEO rankings, but it can also let you know about other factors
5. For local SEO
In fact, when it comes to local SEO, you can completely dominate the entire page of Google with multiple positions .
Here are the cheapest things to focus on to improve your ranking:
Google MyBusiness is the main SEO service that you should be focusing on as a small local business.
Setting up a GMB list isn’t particularly difficult. Just make sure to use your keywords in the name and description and fill in all of the information correctly.
However, ranking Google MyBusiness listings highly is not that easy. However, you can achieve this by implementing a number of practices in your company, such as: For example, ask for reviews or go to the local newspaper.
Social media accounts & posting
In local search results, Facebook Pages can rank fairly high for certain keywords.
Make sure to use this to your advantage by tweaking the title and description on Facebook to also include the keyword you want to target.
Posting on Facebook regularly can also help drive traffic to your website. Just think about the 80-20 rule that you only try to sell them 20% of the time.
Social media for SEO
If your posts are purely promotional items, people won’t get in touch with them and the reach of all your posts will decrease over time. You need to gain engagement and engage with your audience yourself.
You might think small local businesses can’t go viral, but The White Moose Cafe would prove you wrong.
Quotes are like backlinks but only mention your brand name and don’t necessarily include a link back to your website.
NAP stands for Name, Address, and Phone and make sure they are consistent across the web.
Hence, using a different phone or address or opening hours on different platforms like Google and Facebook can be as confusing for Google as it is for your customers.
In a way, you’re bringing all of these channels and platforms together to form a stronger union that ranks better overall.
You can also buy advertising on local media if it is affordable. If you’re in a small town this works, but in big cities like New York … luck though!
A great way to get a foothold with local search engine optimization is to partner with other local businesses in your area..
They donot have to be competitors, but at least they have to be somehow related or relevant to your niche.
So if you’re selling hunting rifles, partnering with a vegan restaurant is probably not a good idea.
For example, if you sell luxury watches, you can team up with the luxury suit store across the street. Everyone wins!
6. For video SEO
Video SEO can also help you grow your business. As more people prefer video content to traditional, written content.
Finding an affordable small business SEO service for video is difficult because you can’t optimize videos the way you optimize blog posts. Once you publish it … it’s done.
Of course, you can still change the titles and descriptions to tweak them better, but overall you need to get it right from the start.
Here are some tips you can follow to rank better with videos or add video SEO to your content marketing strategy.
Just like with normal search engine optimization, you want to know what people are looking for before creating a video. Sometimes it is difficult to associate a topic or a new idea with a keyword, but try your best to do it. This way you get the best of both worlds.
Use the identified keywords in your title and description. Don’t make the description cheap, even if not many people will read it. Fill it with additional information such as links to sources.
If you are selling products Digitally, make sure you have video presentations of them. People are busy, so brief and to the point that those are the best. Nowadays you can do everything with a phone. There is a wide variety of video editing software available for Android and Apple
Posting a few clips here and there might work if they rank high for your target keyword. If you really want to be successful with video, you need to do it regularly.
Let’s face it: most of the video content takes place on YouTube. So I related several videos to each other. Send people from one video to another to make them spend more time on YouTube, and YouTube will reward you.
If you ‘ve blogged for a while , you can use these topics to create video content. Then just link the video and blog post. You can do this the other way around if you’ve focused your time on video content instead.
7. For ecommerce SEO
It is harder to find affordable SEO price for Ecommerce. If you have a small ecommerce SEO business, spend your own time learning SEO as services can be expensive and the cheap ones are most likely not very effective.
It is very inportant for Ecommerce store so make sure it is done properly.. It may be expensive for large websites, but it is very effective and will save you a lot o Money and time in the future.
Very often people ignore the basics. They focus on “secret” strategies completely forgetting that their titles are not optimized. Of course, this assumes that you’ve already done your keyword research
There is a lack of quality content on ecommerce websites. Most products have brief descriptions and the structure itself is just a silo between categories and products. However, you can consolidate this structure with interesting articles. They also make the job of bringing natural backlinks to your website easier for you.
Many ecommerce store owners ignore copywriting. However, each product page is actually a landing page. And landing pages need to be copied. You need a copy to sell. Most copywriters are also good at writing for SEO , which will benefit your website as well
It is the last thing to think about (keywords, title, content, speed are more important), it is very relevant to ecommerce websites as it can help drive Google results for products too improve
The Top 5 Must-Have Affordable SEO Services for Small Business
If it came to drawing the line on what is most important for all types of websites and businesses in general, it would be:
You cannot pursue an effective SEO strategy without proper keyword research.
People ignore the basics more often than you think. Make sure It is properly optimized.
GMB is a great tool and it’s free too. Spend some time tweaking it and it will produce great results
Content is king, and copywriting can go a long way in helping you grow sales. This is ultimately your goal, isn’t it?
Using social media makes it easy to promote your website without paying for it. With a little talent and knowledge, you can generate decent traffic.
In some cases, however, many better apply, others. The best thing you can do is to get in touch with an independent SEO consultant for some tips.
How to choose the right SEO company to work with
If you are looking for affordable SEO services, this is an indication that you are already looking to invest money. So you are probably looking for an SEO company.
To be honest, the secret here is not to find the best service at the lowest price, but to avoid bad / destructive cheap services.
Here are some questions to ask SEO companies to avoid getting scammed.
Cheap and quality are a rare combination. So if this is what you are looking for, you need to be very well prepared with knowledge.
There are many reasons cheap services can be bad: spun content, cheap links, or PBNs for example.
If an SEO company offers affordable monthly SEO packages, be suspicious.
It’s not that bundled companies aren’t good, but it’s a good indication that they automate anything that leads to patterns that can lead to penalties.
You should speak to one of the company’s SEO experts before signing.
If you just buy the package and receive the “SEO Audit” email a few days later, make sure it has been automated.
You should ask questions about your company. How else would they know how to properly promote you if they didn’t know anything about you?
First, ask them if their strategies are what most search engine marketers would call “white hat” or “safe”.
If the answer is no … I think you know what to do.
If the answer is yes, you should also answer these important questions:
Do you use spam?
Do you use PBNs?
Do you use automation tools? If yes, which?
If the answers to these questions are yes, you may want to avoid the company. Some automation tools, e.g. For example, email newsletters or scheduling posts are fine, but others like scraping content or rotating content are not.
In addition, you should ask the SEO company:
How long have you been working in the field?
Can you give me some examples of websites that you optimized before? What strategies did you use on them?
Will a real person perform or at least analyze an audit?
Who writes the content on my website?
How are we going to measure SEO campaign performance?
Can you tell me where exactly my money will go? Do you do all of the work or do you outsource it?
Getting a competent and straightforward answer to these questions is a good indication that the person you are working with knows what they are doing and is well intentioned..
Which Affordable Small Business SEO Services Do You Think Are The Best? Let us know in the comments.
